6 tips to get repeat customers at your salon or barbershop
Getting new clients into your salon or barbershop is always a great feeling. It’s thrilling to know word of mouth seems to be working, and that the word about your styling skills is positive. However, where you will really find the most success in your salon or barbershop business is actually not in new clients, but from your repeat customers.
One of the reasons that repeat customers add so much more to your business is that you erase the need to continue pouring money into marketing -- you’ve already got them interested in your service, so no need to keep furthering your efforts to lure them in, just keep them happy!
Secondly, according to a study done by Bain & Company, when customers come back in a second time, they spend about 67% more than those who come in for the first time. They trust and rely upon the services at your salon, so they are not hesitant to spend extra money on products and leave bigger tips.
So, now that you have some understanding as to why repeat customers are key for your salon or barbershop, the next step is learning how to turn first-time customers into repeat ones that will keep coming back.
1. Send reminders
A haircut is a regular occurrence, but is not quite the same as going to a grocery store. In other words, it’s important for you to send regular reminders to your clients for their next appointment. For women, the high-end average time between haircuts is 12 weeks. And for men, it’s much less. A man should visit a barber for a haircut approximately every 3-6 weeks depending on the look they are after.
Though that doesn’t sound like very long, a lot can happen in that time. Including forgetting the name of the stylist or barber and even the salon that they went to for their last haircut.
To avoid someone forgetting the name of your salon, make it a practice to send email reminders and texts.
With the Klipped app, this is incredibly easy. The haircut booking app sends appointment reminders directly to clients for you.
The app also provides you with the ability to text your clients and let them know they are due for another cut, so you can always stay top of mind.
2. Offer immediate re-booking
Before your client even leaves the salon you can ask them when they’d like to book their next appointment. That way, you have it on the calendar, thus making things easier for both them and you. They won’t have to remember to schedule an appointment, or scramble around at the last minute when they take a look in the mirror and realize their hair is looking pretty gnarly.
With this method, you won’t have to worry about chasing them down to get them back in, and you also won’t run the risk of losing a potential repeat client because they went elsewhere.
3. Be accommodating
No stylist loves getting an emergency call for a last minute booking. However, it is being able to accommodate your current clients in a way such as this that will keep them coming back. Do what you can to provide your clients with the service they need -- within reason, of course.
This type of service will go a long way.
4. Host events
Why not have a wine or beer night at your salon or barber shop as a way to thank your current clients for working with you?
Though this will cost you a bit of money to put together, the money you will reap from your clients’ bookings as a result will far outweigh what little time and money you put into the event.
Consider making this a monthly occurrence to show your appreciation. Small gestures such as this are a great way to connect on a deeper level with your clients.
5. Create a welcoming environment
Regardless of how you decide to decorate your salon or barber shop, make sure the environment is one that will make your clients feel comfortable and happy.
Many people view a trip to the salon as a way to decompress from the stresses in life and have a couple of hours to relax and pamper. Provide them with the environment that will allow this to happen, and trust us -- they will keep coming back for more.
6. Pay attention to feedback
Ask for feedback when you have clients come in, and be sure that you pay attention to it. The clients are what will keep your bookings and your pockets full, so it’s important that you know what they like and what they don’t like, and what you can do to keep them happy.
Getting repeat customers is not a difficult thing -- it simply takes some time and effort on your part. And with the Klipped app, that time and effort is greatly minimized.
Their “same as last time” feature makes it as simple as possible for clients to repeat their entire experience again -- same shop, same stylist, same service, same photo/look, etc. It also helps by reminding customers that it may be time for another haircut and can help you stay in touch with what your clients like and don’t like by showing you client reviews from each appointment.
Klipped is making haircuts incredibly simple for clients, and thus making things much easier for stylists as well. Give the app a try today and see how signing up will bring you not only some great new clients, but also some fabulous repeat ones.